브랜드 리브랜딩 전략

Develop a rebranding strategy for [companyName] to evolve the brand while retaining equity. Include: 1) Situation analysis (why rebrand now, what's broken, what works), 2) Brand audit of current perceptions vs. desired positioning, 3) Rebranding objectives and success criteria, 4) Stakeholder analysis and change management, 5) New brand strategy addressing identified [weaknesses] and leveraging [opportunities], 6) Visual and verbal identity evolution (evolutionary vs. revolutionary approach), 7) Internal rollout and training plan, 8) External launch strategy and phased communications to [targetMarket], 9) Touchpoint migration plan (website, collateral, signage, packaging, etc.), 10) Budget and timeline, 11) Risk mitigation for potential backlash, 12) Measurement framework. Address [constraints] in execution. Provide rationale for extent of change and how to maintain customer trust through transition.